Therese Saint Clair’s Web Log

June 26, 2008

Is the Greenwich Sidewalk Sale Necessary?

Filed under: Greenwich — tscgreenwich @ 5:15 pm
Tags: , , ,

Every year in mid-July downtown Greenwich is overrun with people searching for bargains from the many stores that participate in the Sidewalk Sale. Sponsored by the Chamber of Commerce, the annual sale has sparked debate among participating merchants and town residents over its relevance. To encourage greater participation by town merchants, the theme of this year’s sidewalk sale will be “Outside & In”. Presumably, stores whose wares are not easily merchandised on the sidewalk will be encouraged to participate indoors.

Therese Saint Clair has participated in the Sidewalk Sale for many years and we plan to do so again this year. The only reason for our participation is to show solidarity with other members of the Chamber of Commerce who support this event. While some merchants may benefit from the sale, we have consistently found that the expense of participating far outweighs any financial benefit. More importantly, it discourages town residents from shopping downtown because of the congestion.  

As residents of Greenwich, we question whether it is worthwhile to support a Chamber activity where the participation of town merchants is low and which simultaneously alienates the community our business serves.  We believe that the annual Sidewalk Sale has outlived its usefulness.

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5 Comments »

  1. I think the Greenwich Sidewalk Sale is a really fun event every year that alot of people look forward to no matter how much money they make. It think it is something that should be continued.

    Comment by Amy Grossman — July 4, 2008 @ 12:03 am | Reply

  2. I have been attending the Greenwich Sidewalk Sale since I was a child. Every year I look forward to shopping al fresco, enjoying the usually pleasant weather, meeting friends, and discovering the wares from newly opened shops or places I had never explored before. About two years ago I stepped into a shop I had always overlooked, well, I was amazed by the merchandise and I quickly became a regular – year round – customer: a real win/win for all involved! The Sidewalk Sale is sometime special for our town, let’s maintain it!

    Comment by Rowen Spencer — July 5, 2008 @ 3:53 pm | Reply

  3. Greenwich Ave. has been losing all its mid-priced stores and is becoming way too upscale for its own good. This discourages any average people from shopping there and will eventually, during any economic downturn, be disastrous fro the general help of the retail business there. The street is putting all its eggs in one basket at great hazard. Keep the sidewalk sale and bring back some more affordable shopping to keep customers coming: before its too late.

    Comment by marc — July 16, 2008 @ 4:23 pm | Reply

  4. @marc: I totally agree.

    I remember buying cleats for field hockey and a gorgeous blazer from Good Stuff (when it was the nicest and hippest store on the ave.) The sidewalk sale gave me an opportunity to shop in stores I definitely couldn’t have afforded otherwise. I have fond memories of going there since I was a child as well. So fond that I seem to remember everything I bought on those excursions.

    Not everyone in Greenwich wants to plop down plastic for overpriced clothing.Thank god for Zara and CVS or I’d never go there.

    Part of the problem must be the rents. People got too greedy. Greenwich Avenue has become intimidating and excessively overpriced. Please don’t take away the last thing that keeps me coming back…

    Comment by q — May 5, 2009 @ 8:13 am | Reply

  5. Thanks for your comment Marc. Greenwich will certainly have another sidewalk sale this year and I hopeful that you will find many bargains and some good eats.

    I am sorry that you find the Avenue “intimidating and excessively overpriced.” Nevertheless, businesses on the Avenue (or anywhere else) cannot survive on the basis of a three day annual sale.

    This year at Saint Clair, we will be offering deeply discounted merchandise “in the store” during June and July. Sign up for our newsletter and learn what will be on sale.

    Also, feel free to drop in anytime for a chat and a free cup of coffee. I’d love to get your feedback on how we can make the sidewalk sale truly a community event.

    Comment by tscgreenwich — May 5, 2009 @ 9:01 am | Reply


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